I was fortunate enough to design a logo for a local mid-west professional chef named, Benjamin Glanz. As most call him, Chef Ben, cooks exclusively for professional athletes from names like Patrick Mahomes to Trevor Story. Before this, he worked professionally as a chef for the Texas Rangers for 5 years. He is now looking to expand his talents to provide catering services to everyday consumers and develop a YouTube series called "Show Chef".
For the logo's look, we wanted to go for something robust, urban, and stood out from the competition. The implementation of the chef's knife was key as it is a staple to Chef Ben, but also the profession as a whole. Chef Ben is a very diverse chef that can cook many different meals, but meat is his specialty so we chose a colorway that spoke to that. Below are the three options that were presented, each giving a bit different taste from clean and simple, to bold with iconography implementation. Ultimately, Ben decided that the middle option gave the best representation of what he was looking for to visually represent his brand with the bold type and the use of the chef's knife icon placed within the type. You will now be able to see this logo across all platforms and products in relation to his brand "Show Chef" from the apron that he wears while filming his show, to the package design of food containers, business cards, and more.
For the logo's look, we wanted to go for something robust, urban, and stood out from the competition. The implementation of the chef's knife was key as it is a staple to Chef Ben, but also the profession as a whole. Chef Ben is a very diverse chef that can cook many different meals, but meat is his specialty so we chose a colorway that spoke to that. Below are the three options that were presented, each giving a bit different taste from clean and simple, to bold with iconography implementation. Ultimately, Ben decided that the middle option gave the best representation of what he was looking for to visually represent his brand with the bold type and the use of the chef's knife icon placed within the type. You will now be able to see this logo across all platforms and products in relation to his brand "Show Chef" from the apron that he wears while filming his show, to the package design of food containers, business cards, and more.
Logo Concepts:
Product Mockups:
